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Creative Marketing Technology Manager

Location: Dallas, TX, United States - PO BOX 10001
Job ID: 1114745
Date: February 14, 2024

Job Description

General Description

Creative Marketing Technology Manager

We are looking for an experienced Marketing & Creative Technology (MarTech) manager to help drive transformation across Marketing, Creative, Customer Engagement, Data and Analytics.  Your opportunity as the Manager of MarTech at JCP is to impact the lives of our customers while driving growth for one of the best brands in America.  The ideal leader will be passionate about customer outcomes, have experience building and support the Martech Stack to support End to End Content Supply chain in a retail space and have deep expertise in modern MarTech.  You will report to the Sr. Manager Marketing & Creative Services & Operations. You will serve as the primary technology partner as we bring content, data and technology together to better enable a more efficient content development lifecycle and deliver a more personalized experience to our customer. 

You will oversee a myriad of responsibilities for JCP’s Creative and Marketing Technology Stack and all systems supporting the Marketing Content Supply chain/ecosystem (DAM, MRM/Workflow, System integrations, Studio Production Management tools; Shotflow/Global Edit, Adobe Creative Cloud, and more). This leader will be responsible for managing user governance, user training, and overall system health (e.g. metadata, workflows, assets within the DAM). This role is critical for driving user adoption of the DAM and other systems and is always looking for new ways to streamline and simplify workflows for system users. A strong understanding of the Martech space and the content develop lifecycle including Taxonomy, content workflow, file transfer, and system management are critical.

Primary Responsibilities:

  • Partner with leaders from across Marketing, Creative and Technology to define and maintain a comprehensive modern marketing technology architecture and roadmap including the Digital Asset Management/Content Hub, MRM, Studio Production Management (Shotflow/Global Edit), Adobe Creative Cloud, etc
  • You will lead and grow our marketing technology team and drive innovation and optimization through marketing technology, processes and internal systems
  • Ensure our MarTech capabilities enable marketing to deliver on goals and plans
  • Build strong relationships with stakeholders and manage expectations
  • Stay up to date with marketing technologies, vendors, and best practices
  • Ensure compliance with company policies, privacy, and legal requirements
  • Understand industry direction and best practices
  • Understand and optimize the flow of customer data across the organization, and with outside partners
  • Define systems of record and reference for customer data, and integration patterns
  • Leverage strong collaboration skills to partner with varied stakeholders within the organization, including the analytics and enterprise data warehouse teams, business stakeholders, security, infrastructure, and other teams.
  • Oversee System and Content Governance
  • Training Management - Create and maintain onboarding materials for new user training and FAQs
  • Serve as point-of-contact for user issues and questions
  • Support the Image Management Team to establish and maintain metadata/taxonomy schema
  • Support the Image Management Team to establish and maintain asset ingestion workflow and governance
  • Review recently added assets, ensuring description and tagging fidelity
  • Oversee download and usage access, including restricting assets due to ongoing/non-approved revisions, embargo status, etc.
  • Execute manual file expiration and distribute notification to affected stakeholders

Core Competencies & Accomplishments:


  •    5+ years of relevant experience managing/leading marketing/and developing Martech systems.
  • 3+ years of experience in Marketing, Creative, Advertising or related field.
  •  Demonstrated project management skills to prioritize and effectively manage multiple projects to ensure delivery of top-quality output within established timeframes.
  •  Documented experience with and understanding of the marketing, creative process across email, digital, and mass media.
  • Logically plan and sort out information coupled with being nimble and flexible with quick reaction and performance under deadline pressures.
  • Experience managing processes, resources and schedules with a strong sense of urgency and ability to problem-solve and be resourceful.
  • Experience operating in a cross functional, matrixed organization and capable of driving results across organizational boundaries.
  • Individual should be able to thrive in a dynamic, fast-paced and highly-fluid environment.
  • Appreciation for creativity with business acumen. A natural collaborator and enabler.
  • Strong communication and follow up skills to keep internal and external teams always informed on project workflow and solid organization skills with the ability to multi-task and reprioritize work.
  • MAC proficient and skilled using MS Office applications. 4+ years of experience using project management or related workflow tools, and experience with Workfront is ideal.

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney: 

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Creative Marketing Technology Manager
Location: Dallas, TX, United States - PO BOX 10001
Job ID: 1114745

J.C. Penney Company Inc.
Plano, Texas

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